Creating an appropriate campaign structure

This way, potential customers receive a more accurate version of your ad. You also save time creating lots of different ads. How your campaign will look in Search Campaign Structure An important element of creating a search campaign. Divide your products and services into appropriate activities with the broadest context. Within your campaign, divide it into ad groups where you'll use customized ads. At a later stage, this will greatly help you to quickly and accurately optimize your account work and send precisely tailored messages to your users.

Choose the keywords most relevant to your campaign. They are the basis of the entire activity. When choosing words, also consider their potential, i.e. the number of searches. Keyword Planner will help you with this analysis. Advantages of Search photo retouching Engine Campaigns Achieve goals quickly Increase sales or website traffic by reaching a precisely defined customer segment, Precise targeting You can reach users who are actively looking for what you have to offer, Simple configuration Easily create ads without the need for additional resources.



Ad Network Campaign This is a display ad within the ad network (also known as the Display Network ). It appears as banners or graphics as well as text on millions of websites, apps and services. Advertising networks provide us with many opportunities for targeted advertising. We may show our ads to specific types of audiences, such as people who have visited our website (remarketing) or people of a certain age (demographics), and in a specific context that we can define, such as by keywords, topics, or specific Content site or channel.