Video and influencers: in search of perfect understanding
Feb 20, 2024 5:38:46 GMT
Post by samueldavidd109 on Feb 20, 2024 5:38:46 GMT
Last Friday, Video Circle was held in Berlin , a meeting organized by Divimove , Divimove's creative agency, to promote exchange, networking and knowledge transfer between decision makers, creatives, opinion leaders, platforms and channels. The event program included interesting presentations on the latest trends in social video . For this reason, MarketingDirecto.com did not want to miss it and has covered it exclusively for Spain . The highlight of the meeting was "Influencer Fireside Chat", a discussion in which influencers Nada Ivanovic and breedingunicorns participated , which was later joined by YouTuber AlexiBexi . Moderated by Kinga Slota, senior consultant Content Solutions at Divimove, the three spoke clearly about the relationships between influencers and YouTubers with agencies and brands , as well as the vicissitudes of their work.
video-circle-influencers Nada Ivanovic, with more than 23,000 followers on Instagram, is a personal trainer. She works with brands such as Nike or Smart , and is an ambassador for the functional food Denmark Telegram Number Data brand Barebells. Her account, as you might imagine, is focused on content about fitness and lifestyle. Ivanovic pointed out that cooperation between brands and influencers is essential , and highlighted the importance of creating attractive content, without forgetting the need for the influencer to really try the product. Melissa Lee, the fashion designer behind breedingunicorns, presented the world of pastel colors, confetti, soap bubbles and balloons characteristic of her YouTube channel, which has more than 136,000 subscribers and more than 17 million views.
Putting his feet on the ground, Lee recognized that being an influencer is an "everyday" job and agreed with Ivanovic on the importance of generating good content and, above all, fitting in with the philosophy of the brand with which he is going to work. work. Lee also warned that influencer marketing has nothing to do with presenting the brand in a showcase . It's not about the product getting into the eyes of the follower: "this doesn't work like that." Lee chooses instead to make fun videos, be creative and appear authentic: " people are very tired of conventional advertising ." Finally, YouTuber AlexiBexi brought to the conversation the fresh and fun touch that permeates his channel, with 1,362,108 subscribers and more than 300 million views. Alex Böhm, which is what he is actually called, commented with a laugh about some of the incredible proposals that he sometimes comes across.
video-circle-influencers Nada Ivanovic, with more than 23,000 followers on Instagram, is a personal trainer. She works with brands such as Nike or Smart , and is an ambassador for the functional food Denmark Telegram Number Data brand Barebells. Her account, as you might imagine, is focused on content about fitness and lifestyle. Ivanovic pointed out that cooperation between brands and influencers is essential , and highlighted the importance of creating attractive content, without forgetting the need for the influencer to really try the product. Melissa Lee, the fashion designer behind breedingunicorns, presented the world of pastel colors, confetti, soap bubbles and balloons characteristic of her YouTube channel, which has more than 136,000 subscribers and more than 17 million views.
Putting his feet on the ground, Lee recognized that being an influencer is an "everyday" job and agreed with Ivanovic on the importance of generating good content and, above all, fitting in with the philosophy of the brand with which he is going to work. work. Lee also warned that influencer marketing has nothing to do with presenting the brand in a showcase . It's not about the product getting into the eyes of the follower: "this doesn't work like that." Lee chooses instead to make fun videos, be creative and appear authentic: " people are very tired of conventional advertising ." Finally, YouTuber AlexiBexi brought to the conversation the fresh and fun touch that permeates his channel, with 1,362,108 subscribers and more than 300 million views. Alex Böhm, which is what he is actually called, commented with a laugh about some of the incredible proposals that he sometimes comes across.