Don’t insult the intelligence of your visitors
Feb 17, 2024 8:16:31 GMT
Post by account_disabled on Feb 17, 2024 8:16:31 GMT
Something like this: Manage your search, social and display advertising campaigns in one place. Keep selling me on the product Look, this product is $375 per month. You’re going to have to do a little more selling than just the headline before you jump into telling me to “try” the product. The subheadline is there so that I will read the bullet points, which will sell me on the merits of your product or service. Make me WANT to try your service. In other words, a subheadline like this: Acquisio is an easy to use campaign dashboard that lets you… Then lead into your bullets… Speaking of bullets, where’s the data? Where are these percentages coming from? Thin air?
They’re smart people, and they won’t believe your nice clean stats without Buy TG Database some data to back it up. I’m not saying you have to include a report on your landing page, but at least tell me how you got to the conclusion that your service can improve my campaigns by 30% – after all, I think my campaigns are pretty damn optimized already. Or how about your claim that you could save me 90% of my time? If you really could save that much time, why isn’t your service used by everyone? One way of proving these types of stats is to find a testimonial that demonstrates them. Which leads me to… Give me some social proof Yes, I realize that you have some corporate logos at the bottom of the page, but let’s face it, most people aren’t going to know all of them.
This page would be much more powerful with a strong testimonial. Remember, just because you are giving away a free trial doesn’t mean it doesn’t cost your prospect anything. What about all the time that it will take me to sign up, figure out your software and load my ad campaign data into your service? That comes at a heavy cost to any business owner or manager and using a strong testimonial will help to justify this effort. 2. Dropbox dropbox Click for landing page. This page is pretty solid. It’s clear, the typography is gorgeous and the use of whitespace is top notch. Let’s look at the ways Dropbox is rocking their landing page.
They’re smart people, and they won’t believe your nice clean stats without Buy TG Database some data to back it up. I’m not saying you have to include a report on your landing page, but at least tell me how you got to the conclusion that your service can improve my campaigns by 30% – after all, I think my campaigns are pretty damn optimized already. Or how about your claim that you could save me 90% of my time? If you really could save that much time, why isn’t your service used by everyone? One way of proving these types of stats is to find a testimonial that demonstrates them. Which leads me to… Give me some social proof Yes, I realize that you have some corporate logos at the bottom of the page, but let’s face it, most people aren’t going to know all of them.
This page would be much more powerful with a strong testimonial. Remember, just because you are giving away a free trial doesn’t mean it doesn’t cost your prospect anything. What about all the time that it will take me to sign up, figure out your software and load my ad campaign data into your service? That comes at a heavy cost to any business owner or manager and using a strong testimonial will help to justify this effort. 2. Dropbox dropbox Click for landing page. This page is pretty solid. It’s clear, the typography is gorgeous and the use of whitespace is top notch. Let’s look at the ways Dropbox is rocking their landing page.