Professional Copywriters on What It Takes to Write Landing
Feb 15, 2024 5:18:53 GMT
Post by huangshi715 on Feb 15, 2024 5:18:53 GMT
By now, you’ve read that “content is king” enough times to make your head spin. And you already know that if you want to build an engaged audience, you’ve got to over-deliver by providing super valuable content. Pardon the content marketing buzzwords, but I think we can all agree that “understanding that quality content is important” isn’t a marketing strategy. It’s common sense. If you want your hard work to really pay off, then you’ve got to have a deliberate, data-driven content marketing strategy. As Arjun Basu of Spafax has commented on many a marketing blog post Content without strategy is just stuff.
You’re a smart marketer, and you (and your readers) won’t settle for “just stuff.” This year, the marketing team at Unbounce read tons of actionable, thought-provoking blog posts that made us rethink our content strategy – here are 11 of our favorites to help you step up your content marketing game in the new UAE Email List year. Articles to help you with a data-based approach to content marketing 1. Why You Should Focus On Clicks Before Conversions by Tommy Walker for Unbounce tommy-walker-unbounce Image source. When you’ve got your head down optimizing for conversions, it’s easy to forget that other metrics matter just as much – especially when it comes to content marketing.
In this blog post, Tommy Walker calls for an emphasis on “the click.” As he puts it: It’s only once we begin to understand what gets people to click that we can really understand what gets people to convert. In the article, Walker explains that clicks are the “currency of the internet,” and he breaks down what it takes to bank more of them – from understanding the ecosystem of different distribution channels to deep-diving into your analytics data for actionable insight. If you want to learn what clicks with your audience (sorry!), this is an invaluable resource for getting started.
You’re a smart marketer, and you (and your readers) won’t settle for “just stuff.” This year, the marketing team at Unbounce read tons of actionable, thought-provoking blog posts that made us rethink our content strategy – here are 11 of our favorites to help you step up your content marketing game in the new UAE Email List year. Articles to help you with a data-based approach to content marketing 1. Why You Should Focus On Clicks Before Conversions by Tommy Walker for Unbounce tommy-walker-unbounce Image source. When you’ve got your head down optimizing for conversions, it’s easy to forget that other metrics matter just as much – especially when it comes to content marketing.
In this blog post, Tommy Walker calls for an emphasis on “the click.” As he puts it: It’s only once we begin to understand what gets people to click that we can really understand what gets people to convert. In the article, Walker explains that clicks are the “currency of the internet,” and he breaks down what it takes to bank more of them – from understanding the ecosystem of different distribution channels to deep-diving into your analytics data for actionable insight. If you want to learn what clicks with your audience (sorry!), this is an invaluable resource for getting started.