Chatbots in e-commerce
Dec 5, 2023 8:51:39 GMT
Post by wsannhbz on Dec 5, 2023 8:51:39 GMT
A chatbot is a computer program with which the user has a text-based conversation. It typically runs on a website or instant messaging service such as Messenger. Chatbots can be: Rule-based – the simplest to operate, but requiring the manual establishment of rules of operation and input of answers to questions from which the customer will be able to choose.
So they can answer questions about opening hours, or the status Special Data of an order, AI-based – by recognizing the topic of conversation and the intent of the questioner (intent recognition), they conduct a conversation similar to a natural one using data on, for example, a customer profile or store regulations. Both types of chatbots can answer customers’ questions about the status of an order, or help them find the right products on a store’s website. The main difference is that the AI-based chatbot learns from the help content without additional training or rule-setting.
It understands the intent behind customers’ questions and uses the help content to generate personalized answers. Thus, questions do not need to contain keywords for the chatbot to understand them. This makes interactions with them feel more natural to customers. Voicebots in e-commerce Voicebot, on the other hand, talks to customers through speech. It works, for example, on smart speakers or mobile apps. The simplest in-store voice assistant answers questions about products and store operations in voice form in a similar way to a rule-based chatbot.
So they can answer questions about opening hours, or the status Special Data of an order, AI-based – by recognizing the topic of conversation and the intent of the questioner (intent recognition), they conduct a conversation similar to a natural one using data on, for example, a customer profile or store regulations. Both types of chatbots can answer customers’ questions about the status of an order, or help them find the right products on a store’s website. The main difference is that the AI-based chatbot learns from the help content without additional training or rule-setting.
It understands the intent behind customers’ questions and uses the help content to generate personalized answers. Thus, questions do not need to contain keywords for the chatbot to understand them. This makes interactions with them feel more natural to customers. Voicebots in e-commerce Voicebot, on the other hand, talks to customers through speech. It works, for example, on smart speakers or mobile apps. The simplest in-store voice assistant answers questions about products and store operations in voice form in a similar way to a rule-based chatbot.