Interaction makes it better
Nov 22, 2023 9:23:04 GMT
Post by account_disabled on Nov 22, 2023 9:23:04 GMT
Apple combined short texts with beautiful videos with rich information or examples to deliver a content that is interesting to see while transmitting the intended message. With interactive pages, it is also possible to display examples, demos and case studies, just like Apple did with the new camera system.
Interactive Infographics
Interactive infographics are all over Apple’s pages. They help catch the C Level Executive Email Lists attention of the audience with digestible content, especially when it comes to data and complex information.
When delivering detailed nurturing content, an infographic will not only keep people engaged and help them understand what you are willing to share. It also helps with comparisons, since infographics are able to create visual differentiation between brands and features, while nurturing with high-value content.
Animations are not just beautiful. Okay, they look pretty, but they slide the audience through the content and help them take action. At the same time, they direct their attention to where you want them to be on the page and highlight information displayed.
Just like any other content, you can add call-to-actions on interactive pieces and encourage readers to make a purchase, for example. Apple explores it and invites people to know more about the products, detailed videos and order their devices online. Let the imagination flow and add the CTAs where the content connects to the offer!
Alright! The iPhones look beautiful, the watches and airpods look amazing but what catches the most is how their content is delivered.
Apple’s Marketing campaigns are beautiful, and using interactive experiences makes it even more valuable. They are able to show all the features that their devices boast and create a narrative that engages the user and makes them want to buy the product.
This is what interactive content stands for: attract, engage and convert a lot more.
Want to know how to create your own interactive content for your business? Click here and see how!
And, if you want to continue to be updated with Digital Marketing best practices, I strongly suggest that you subscribe to The Beat, Rock Content’s interactive newsletter.
Interactive Infographics
Interactive infographics are all over Apple’s pages. They help catch the C Level Executive Email Lists attention of the audience with digestible content, especially when it comes to data and complex information.
When delivering detailed nurturing content, an infographic will not only keep people engaged and help them understand what you are willing to share. It also helps with comparisons, since infographics are able to create visual differentiation between brands and features, while nurturing with high-value content.
Animations are not just beautiful. Okay, they look pretty, but they slide the audience through the content and help them take action. At the same time, they direct their attention to where you want them to be on the page and highlight information displayed.
Just like any other content, you can add call-to-actions on interactive pieces and encourage readers to make a purchase, for example. Apple explores it and invites people to know more about the products, detailed videos and order their devices online. Let the imagination flow and add the CTAs where the content connects to the offer!
Alright! The iPhones look beautiful, the watches and airpods look amazing but what catches the most is how their content is delivered.
Apple’s Marketing campaigns are beautiful, and using interactive experiences makes it even more valuable. They are able to show all the features that their devices boast and create a narrative that engages the user and makes them want to buy the product.
This is what interactive content stands for: attract, engage and convert a lot more.
Want to know how to create your own interactive content for your business? Click here and see how!
And, if you want to continue to be updated with Digital Marketing best practices, I strongly suggest that you subscribe to The Beat, Rock Content’s interactive newsletter.