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Post by jferdousy427 on Feb 20, 2024 4:10:40 GMT
their distribution of user attention: Landing Page without Heat Map Landing Page With Heat Map Goodby Silverstein’s client work is crammed onto their page in no particular order, creating an objectiveless visual path for the user as seen in the attention heatmap. The navigation bar at the top of the page is the only way out of this visual maelstrom, but the type is too small to read, and garners little notice. MCC Landing Page without Heat Map MCC Landing Page with Heat Map MCC’s page seems less chaotic than Goodby Silverstein’s, but its color-coded organizational model is in fact arbitrary, and. Take a look at the attention map: With no clear Call-to-Action or value Brazil Phone Number proposition, the user flits all over the page with no real path guiding them to what they need to know. Tips: Keep your landing page like you keep your office space: Organize content in terms of relevance with precise, intuitive categories – while making sure that the most important content (the 3W’s) stays close-at-hand at all times. Avoid variation in size, color, and texture. Think about predictability and consistency when organizing the information on your site; too much variability in your design is confusing for the user. Vibrant and bold color, size, and texture should be reserved for your 3W’s – everything else should be muted and uniform. Make sure that your 3W’s steal the spotlight by keeping branding to a minimum. Users aren’t coming to you to watch your latest ad, they just want to figure out what you do.
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