Campaigns on social networks

Company reputation metrics .. Metrics on .. Metrics on .. Metrics in other social networks . Activation and management of social networks . Active listening . Evaluation and improvement plans . Evaluation of the situation in marketing on social networks .. Identification of the corporate and marketing strategy As mentioned before, the social media marketing strategy must be aligned with the marketing strategy and the corporate strategy. In this first stage, the following must be recorded: Corporate objectives. Corporative strategy. Corporate mission and vision. Marketing objectives. Marketing strategy. Marketing mission and vision. . Diagnosis of social networks ... Internal diagnosis and social media competition This diagnosis will identify the degree of maturity that exists in a company regarding the use of social networks as a marketing channel. Competing companies





in your country and abroad should be evaluated. Some aspects that should be evaluated are: Senior management commitment: the commitment and knowledge of the importance of social networks by senior management. Existence of a budget for social networks: the existence or not of a budget for the management of social networks. Existence of social media strategy: it is identified if there is already a written social Bahrain Email List media strategy that is being followed. Carrying out : it is identified if campaigns have been carried out on social networks. Analysis of reputation in social networks: the reputation monitoring tools reviewed in chapter are used to carry out this analysis. Analysis of the company's presence on social networks: an analysis of the company's accounts on social networks is carried out and how they are managed and the interaction they achieve with their audience will









be identified. Evaluation of metrics used in social networks: an inventory is made of all the indicators that the company uses to measure its management in social networks and its results are evaluated. Analysis of the integration of the website with social networks: the integration of the website with the different social networks is established. Some forms of integration are: “follow us on” buttons, a space for the latest tweets and posts. ... Identification of the audience It is evaluated whether the audience to which the social networks are directed is known. It identifies whether the company has segmented its audience with aspects associated with their age, , tastes and preferences. It is identified whether the content